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Empire, Political Economy, and the Diffusion of Chocolate in the Atlantic World

Empire, Political Economy, and the Diffusion of Chocolate in the Atlantic World

Hardcover

Series: Early Modern Iberian History in Global Contexts

Business GeneralGeneral World History

ISBN10: 0367859513
ISBN13: 9780367859510
Publisher: Routledge
Published: Feb 13 2020
Pages: 206
Weight: 0.95
Height: 0.70 Width: 6.20 Depth: 9.10
Language: English

Chocolate is one of the most visible examples of how a deeply exotic consumer product penetrating our daily lives fascinated Europeans during the Early Modern period. Today, over fifty percent of the four million tons of cocoa produced globally come from Sub-Saharan Africa. Ecuadorian cocoa, on the other hand, is considered premium quality. Yet the fact that Ecuadorian cocoa is preferred by today's artisanal chocolate makers is one of history's ironic turns. During the eighteenth century, production and exports of Ecuadorian cocoa dramatically expanded due to its fast growth rate, high yield and low price, though certainly not due to its qualities of taste. This book analyzes the transition of chocolate from an exotic curiosity to an Atlantic commodity. It shows how local, inter-regional, and Atlantic markets interacted with one another and with imperial political economies. It explains how these interactions, intertwined with the resilience of local artisanal production, promoted the partial democratization of chocolate consumption as well as economic growth.

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General World History