Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Empire Maintenance in the Information Age: Influence of Mediaverse on Strategy

Empire Maintenance in the Information Age: Influence of Mediaverse on Strategy

United States Army War College

Paperback

Series: Defense

General Political Science

ISBN10: 1503208591
ISBN13: 9781503208599
Publisher: Createspace
Published: Nov 13 2014
Pages: 34
Weight: 0.23
Height: 0.07 Width: 8.50 Depth: 11.02
Language: English
The proliferation of mobile Internet technology grants the average global citizen immediate access to information and the ability to posit opinions, i.e. influence, at near-real-time speed. The amalgam of 24/7 news networks, mass media, the Internet, and social media (the mediaverse), coupled with mobile technology, influences strategy in three ways. First, it is a national security challenge and opportunity. Second, it influences the character of war. Third, it is forcing an evolution of the strategic environment. The successful strategic leader must be not just aware but au courant on the challenges and opportunities presented by the mediaverse. Improved processes, tools, and education are required to adapt to mediaverse influencers. The most significant systemic improvement is the addition of a robust strategic feedback loop in the strategy formulation model. This can be accomplished by better integrating information operators into campaign planning and mission execution to surveil the mediaverse to assess content and on-going events to provide a robust assessment of the information environment. Formal developmental education should expand current media training to include skillful reconnaissance of, and engagement in, the mediaverse.

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