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Embedded Sustainability: The Next Big Competitive Advantage

Embedded Sustainability: The Next Big Competitive Advantage

Hardcover

Business GeneralManagementGeneral World History

ISBN10: 190609358X
ISBN13: 9781906093587
Publisher: Routledge
Published: Mar 1 2011
Pages: 288
Weight: 1.10
Height: 0.80 Width: 6.10 Depth: 9.30
Language: English
This book explains and predicts how companies can better leverage global challenges for enduring profit and sustained growth. It introduces and explains the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life cycle with no trade-off in price or quality.

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General World History