Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Elements Of Marketing (1920)

The Elements Of Marketing (1920)

Cherington, Paul Terry

Paperback

Business GeneralFiction AnthologiesGeneral Computers

ISBN10: 116417231X
ISBN13: 9781164172314
Publisher: Kessinger Publishing
Published: Sep 10 2010
Pages: 254
Weight: 0.76
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
The Elements of Marketing is a classic marketing book written by Paul Terry Cherington in 1920. The book provides a comprehensive overview of the fundamental principles of marketing, including its history, theory, and practice. Cherington's writing is clear and concise, making it an accessible read for both students and professionals in the field of marketing. The book is divided into three main sections: the first section covers the history of marketing, tracing its evolution from the early days of trade to the modern era of mass production and mass consumption. The second section delves into the theory of marketing, exploring topics such as consumer behavior, market research, and product development. The third and final section focuses on the practice of marketing, providing practical advice on advertising, sales promotion, and distribution.Throughout the book, Cherington emphasizes the importance of understanding the needs and desires of consumers in order to create successful marketing campaigns. He also stresses the need for ethical marketing practices, arguing that businesses must act responsibly and honestly in their dealings with customers.Overall, The Elements of Marketing is a seminal work in the field of marketing, providing a timeless guide to the principles and practices of this essential business discipline.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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