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612-822-4611
Electronic Business and Marketing: New Trends on Its Process and Applications

Electronic Business and Marketing: New Trends on Its Process and Applications

Hardcover

Series: Studies in Computational Intelligence, Book 484

Business GeneralTechnology & EngineeringGeneral Computers

ISBN10: 3642379311
ISBN13: 9783642379314
Publisher: Springer Nature
Published: Apr 19 2013
Pages: 177
Weight: 0.97
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Towards New Generation E-Business and Marketing.- Results of CRM Adoption in Large Companies in Portugal.- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture.- POST-VIA: Develop Individualized Marketing Strategies for Tourists.- A Help Desk Support System based on Relationship between Inquiries and Responses.- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach.- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies.- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance.- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model.- Social Media Networker: A New Profile for a New Market.- Context-aware Advertising in Pervasive Computing Environment.- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.

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