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Electoral Strategies and Political Marketing

Electoral Strategies and Political Marketing

Hardcover

Series: Contemporary Political Studies

MarketingGeneral Political Science

ISBN10: 0333558944
ISBN13: 9780333558942
Publisher: Palgrave MacMillan
Published: Nov 17 1992
Pages: 245
Weight: 1.04
Height: 0.75 Width: 5.50 Depth: 8.50
Language: English
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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General Political Science