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Election Campaigning: The New Marketing of Politics

Election Campaigning: The New Marketing of Politics

Paperback

General Political ScienceUnited States Politics

ISBN10: 0631198113
ISBN13: 9780631198116
Publisher: Wiley-Blackwell
Published: Oct 16 1995
Pages: 288
Weight: 1.02
Height: 0.75 Width: 6.04 Depth: 9.08
Language: English
The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

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General Political Science