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Effective Review and Approval of Digital Promotional Tactics
Paperback
Series: Topics in Food and Drug Law
ISBN13: 9781935065852
Publisher: Food & Drug Law Inst
Published: Sep 25 2017
Pages: 236
Weight: 1.23
Height: 0.50 Width: 8.50 Depth: 11.00
Language: English
Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.
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