Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
E-Merging Media: Communication and the Media Economy of the Future

E-Merging Media: Communication and the Media Economy of the Future

Schrape, Klaus
Burgelmann, Jean-Claude
Zerdick, Axel

Paperback

Series: European Communication Council Report

EconomicsManagementGeneral Computers

ISBN10: 3642062105
ISBN13: 9783642062100
Publisher: Springer
Published: Oct 21 2010
Pages: 402
Weight: 2.05
Height: 0.85 Width: 8.25 Depth: 11.00
Language: English

After the very successful ECC-Book on E-conomy this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking.

Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.

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