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E-Business@print: Internetbasierte Services Und Prozesse
Paperback
Series: X.Media.Management
ISBN13: 9783642621826
Publisher: Springer Nature
Published: Nov 13 2012
Pages: 129
Weight: 0.47
Height: 0.31 Width: 6.14 Depth: 9.21
Language: German
Für die Printmedienunternehmen haben sich durch das Internet neue Geschäftsfelder eröffnet. Der Leser erhält einen umfassenden Überblick über die neuen Produkte und Prozesse und wird systematisch durch die Begriffsvielfalt geführt; zahlreiche Beispiele veranschaulichen die Anwendungen wie Online-Editiersysteme, webbasierte Projektmanagementtools oder Online-Tracking von Druckaufträgen. Das Thema wird aus zwei Blickwinkeln betrachtet: dem des Unternehmens, das E-Business zur Verbesserung der eigenen Prozesse nutzt, und dem des Printmediendienstleisters, der E-Business-Services für seine Kunden bereitstellt und im Produktionsprozess nutzt. Das Buch liefert Entscheidungshilfen, welche Anwendungen für betriebliche Fragestellungen den grö tmöglichen Nutzen versprechen.
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