Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Drivers of Global Business Success: Lessons from Emerging Markets

Drivers of Global Business Success: Lessons from Emerging Markets

Bilgin, F.
Sriram, V.
Wührer, G.

Paperback

MarketingGeneral Science

ISBN10: 1349725137
ISBN13: 9781349725137
Publisher: Palgrave
Published: Oct 11 2004
Pages: 298
Weight: 0.90
Height: 0.72 Width: 5.50 Depth: 8.50
Language: English
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Also in

General Science

View All