Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Do Campaigns Matter?

Do Campaigns Matter?

Holbrook, Thomas M.

Paperback

Series: Contemporary American Politics, Book 1

General Political ScienceGeneral Sociology

ISBN10: 0803973454
ISBN13: 9780803973459
Publisher: Sage Publications, Inc
Published: Jun 18 1996
Pages: 192
Weight: 0.70
Height: 0.49 Width: 6.08 Depth: 9.16
Language: English
If elections are easily predicted and voting behavior is easily explained with just a few fundamental variables, it seems quite plausible to argue that campaigns don′t matter. This book attempts to answer the question, Do campaigns matter? by analyzing changes in public opinion during and across several presidential election campaigns. The crux of the argument is that although the national political and economic context of the election is very important, campaigns also play a crucial role in determining election outcomes. In particular, campaign events, such as conventions and debates, are primarily responsible for changes in public opinion that occur during the campaign period. Using many different data sources from several presidential campaigns, this important volume demonstrates that election outcomes are jointly produced by campaigns and national conditions. Covering an important and neglected subject, Do Campaigns Matter? is essential for students in political science at both graduate and undergraduate levels. Its original research, imaginative approach at conceptualizing data, and excellent empirical analysis, make it a must read for researchers and professionals as well.

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