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Direct Sales and Direct Faith in Latin America

Direct Sales and Direct Faith in Latin America

Hardcover

Series: Contemporary Anthropology of Religion

Comparative ReligionAnthropologyGeneral Latin American History

ISBN10: 0230112498
ISBN13: 9780230112490
Publisher: Springer Nature
Published: Apr 28 2011
Pages: 191
Weight: 0.80
Height: 0.60 Width: 5.50 Depth: 8.30
Language: English
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

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Anthropology