Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Marketing

Digital Marketing

Marques, Leonardo Torres

Paperback

General Sociology

ISBN10: 6205912317
ISBN13: 9786205912317
Publisher: Our Knowledge Pub
Published: Apr 19 2023
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
As information technology advances, as well as communication, the emergence of an interactive behavior model is driven. In view of this, this paper aimed to investigate the use of fanpages (specifically Facebook) as a digital marketing tool by financial operations companies, and the companies Visa and Nubank Brazil were selected. Posts from the aforementioned social network were analyzed in a qualitative way using post categorization and content classification. The results obtained show that both companies use Facebook fanpage as a digital marketing tool, however, they differ in the strategy of user posts on the fanpage: Nubank leaves the fanpage completely open for user posts, a reason that seems to provide more interactions, while Visa leaves its fanpage closed. In relation to the content direction of the posts, Visa and Nubank focus more on advertising, while Nubank focuses more on information content.

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