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Digital Marketing Mastery
Paperback
General ComputersGeneral Sociology
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ISBN13: 9798259089525
Publisher: Independently Published
Published: Apr 27 2026
Pages: 222
Weight: 1.16
Height: 0.47 Width: 8.50 Depth: 11.00
Language: Italian
Publisher: Independently Published
Published: Apr 27 2026
Pages: 222
Weight: 1.16
Height: 0.47 Width: 8.50 Depth: 11.00
Language: Italian
Padroneggia l'universo digitale: da zero a professionista con Digital Marketing Mastery Il Digital Marketing è un mondo in continua e rapida evoluzione. Se vuoi smettere di rincorrere le novità e iniziare a dominare le strategie, Digital Marketing Mastery (Edizione 2026) di Gilberto Marzuillo è la guida definitiva di cui hai bisogno. Un manuale completo, aggiornato e pratico, progettato per accompagnarti passo dopo passo dalle basi di Internet fino all'uso avanzato dell'Intelligenza Artificiale e dell'analisi dei dati.
Questo libro non si limita alla teoria, ma ti offre un approccio hands-on su come trasformare il codice in profitto e l'attenzione in risultati misurabili. Cosa imparerai leggendo questo libro:
- I fondamenti del Web e l'evoluzione dei motori di ricerca: scopri come funziona davvero Internet, dai domini ai server. Esplora il passaggio dal classico algoritmo di Google alle nuove frontiere dell'IA generativa (SGE) e della personalizzazione estrema della ricerca.
- Privacy e sicurezza nel digitale: impara a navigare il delicato equilibrio tra marketing e rispetto dei dati personali. Una guida chiara al GDPR, alla corretta gestione dei cookie e ai rischi del cyberbullismo e delle fake news.
- Social media strategy e management: crea campagne di successo definendo obiettivi SMART e individuando le tue buyer personas. Impara l'uso strategico del calendario editoriale e l'influencer marketing. Scopri inoltre chi è e cosa fa esattamente un Social Media Manager, esplorando tool professionali come Trello, CoSchedule e Postpickr.
- Brand identity e content marketing: sviluppa una Unique Selling Proposition (USP) imbattibile, sfrutta lo storytelling e crea contenuti di valore (SEO-oriented) per posizionare il tuo brand come leader del settore.
- Diritto d'autore e legalità evita costosi errori legali. Una spiegazione accessibile di diritti morali e patrimoniali, licenze Creative Commons, musica royalty-free e best practice per la gestione dei Contenuti Generati dagli Utenti (UGC).
- L'intelligenza artificiale: il tuo nuovo Copilota impara a distinguere tra l'IA Analitica (il cervello strategico) e l'IA Generativa (il braccio creativo). Padroneggia l'arte del Prompting per delegare testi e immagini all'IA, e scopri come i Chatbot intelligenti stanno rivoluzionando la customer experience.
- Analisi dei dati con Google Analytics 4 (GA4): smetti di navigare alla cieca. Scopri come misurare i KPI fondamentali, interpretare gli eventi in GA4, utilizzare la Google Search Console e implementare il Pixel di tracciamento per creare un ecosistema circolare che converte i like in vere vendite.
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