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Digital Fashion Communication: An (Inter)Cultural Perspective
Paperback
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ISBN10: 9004520619
ISBN13: 9789004520615
Publisher: Brill
Published: Sep 1 2022
Pages: 150
Weight: 0.49
Height: 0.33 Width: 6.10 Depth: 9.21
Language: English
ISBN13: 9789004520615
Publisher: Brill
Published: Sep 1 2022
Pages: 150
Weight: 0.49
Height: 0.33 Width: 6.10 Depth: 9.21
Language: English
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
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