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Designing the Social: Unpacking Social Media Design and Identity

Designing the Social: Unpacking Social Media Design and Identity

Paperback

Series: Cultural Studies and Transdisciplinarity in Education, Book 11

General EducationGeneral Sociology

ISBN10: 9811557187
ISBN13: 9789811557187
Publisher: Springer Nature
Published: Jun 12 2021
Pages: 172
Weight: 0.59
Height: 0.39 Width: 6.14 Depth: 9.21
Language: English

This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances.

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General Sociology