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Designing Effective Web Surveys

Designing Effective Web Surveys

Hardcover

General Sociology

ISBN10: 0521889456
ISBN13: 9780521889452
Publisher: Cambridge
Published: Sep 29 2008
Pages: 416
Weight: 2.75
Height: 1.30 Width: 7.20 Depth: 10.00
Language: English
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a cook book; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

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General Sociology