Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Deluxe: How Luxury Lost Its Luster

Deluxe: How Luxury Lost Its Luster

Thomas, Dana

Paperback

Business GeneralMarketingGeneral Sociology

Publisher Price: $20.00

ISBN10: 0143113704
ISBN13: 9780143113706
Publisher: Penguin Books
Published: Aug 1 2008
Pages: 384
Weight: 0.75
Height: 0.80 Width: 5.40 Depth: 8.30
Language: English
NEW YORK TIMES BESTSELLER - A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don't want you to know

Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.--Fareed Zakaria, Newsweek

What Fast Food Nation did for food service, this book does for fashion.--Los Angeles Times

Luxury was once available only to the rarefied, aristocratic world of old money. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations like LVMH, Kering, and Gucci, that focus on growth, visibility, brand awareness, advertising, and, above all, profits. Journalist Dana Thomas digs deep into the dark side of the luxury industry with this uncompromising look behind the glossy facade, to ask: How did luxury lose its luster?

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