Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Decoding the Consumer Brain

Decoding the Consumer Brain

Bidram, Reyhaneh

Paperback

General Computers

ISBN10: 6630140052
ISBN13: 9786630140057
Publisher: Scholars' Press
Published: Jun 30 2026
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
The introduction of this book establishes the conceptual, scientific, and technological foundations necessary to understand the convergence of neuroscience, marketing, and machine learning. Neuroscience is presented as a critical lens for uncovering these hidden processes, while machine learning is framed as the enabling technology that allows researchers to analyze complex, high-dimensional neural and behavioral data at scale. This book has 8 chapters, including: Introduction, Foundations of Neuromarketing: From Traditional Marketing to Brain-Based Insights; The Consumer Brain: A Neuroscientific Perspective; Data Sources in Neuromarketing: From Neural Signals to Behavioral Traces; Machine Learning Fundamentals for Neuromarketing; Predicting Consumer Behavior with Machine Learning; Emotion Recognition and Decision Modeling in Neuromarketing; Ethics, Privacy, and Bias in Neuromarketing AI; The Future of Neuromarketing: AI-Driven Persuasion.

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