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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
Paperback
EconomicsInvesting & FinanceMarketing
ISBN13: 9781138802674
Publisher: Routledge
Published: Jun 1 2021
Pages: 234
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
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