Sign-In
Cart
Data and Reality: A Timeless Perspective on Perceiving and Managing Information in Our Imprecise World, 3rd Edition
Paperback
DatabasesGeneral ComputersSystem Administration
Publisher Price: $48.95
ISBN13: 9781935504214
Publisher: Technics Pubn Llc
Published: Feb 15 2012
Pages: 164
Weight: 0.99
Height: 0.49 Width: 7.98 Depth: 10.01
Language: English
Let's step back to the year 1978. Sony introduces hip portable music with the Walkman, Illinois Bell Company releases the first mobile phone, Space Invaders kicks off the video game craze, and William Kent writes Data and Reality. We have made amazing progress in the last four decades in terms of portable music, mobile communication, and entertainment, making devices such as the original Sony Walkman and suitcase-sized mobile phones museum pieces today. Yet remarkably, the book Data and Reality is just as relevant to the field of data management today as it was in 1978.
Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant. This book will provide valuable insights whether you are a 1970s data-processing expert or a modern-day business analyst, data modeler, database administrator, or data architect.
This third edition of Data and Reality differs substantially from the first and second editions. Data modeling thought leader Steve Hoberman has updated many of the original examples and references and added his commentary throughout the book, including key points at the end of each chapter.
The important takeaways in this book are rich with insight yet presented in a conversational and easy-to-grasp writing style. Here are just a few of the issues this book tackles:
- Has business intelligence replaced artificial intelligence?
- Why is a map's geographic landscape analogous to a data model's information landscape?
- Where do forward and reverse engineering fit in our thought process?
- Why are we all becoming data archeologists?
- What causes the communication chasm between the business professional and the information technology professional in most organizations, and how can the logical data model help bridge this chasm?
- Why do we invest in hardware and software to solve business problems before determining what the business problems are in the first place?
- What is the difference between oneness, sameness, and categories?
- Why does context play a role in every design decision?
- Why do the more important attributes become entities or relationships?
- Why do symbols speak louder than words?
- What's the difference between a data modeler, a philosopher, and an artist?
- Why is the 1975 dream of mapping all attributes still a dream today?
- What influence does language have on our perception of reality?
- Can we distinguish between naming and describing?
Also in
General Computers
This Program Is Brought to You by . . .: Distributing Television News Online
Braun, Joshua A.
Paperback
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
Webb, Amy
Review, Harvard Business
Anthony, Scott D.
Paperback
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Soares, Nate
Yudkowsky, Eliezer
Hardcover
The AI Con: How to Fight Big Tech's Hype and Create the Future We Want
Hanna, Alex
Bender, Emily M.
Hardcover
Hbr's 10 Must Reads on AI (with Bonus Article How to Win with Machine Learning by Ajay Agrawal, Joshua Gans, and AVI Goldfarb)
Review, Harvard Business
Davenport, Thomas H.
Iansiti, Marco
Paperback
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
Cole, Jesse
Paperback
Generative Ai: The Insights You Need from Harvard Business Review
Cremer, David De
Review, Harvard Business
Mollick, Ethan
Paperback
The Technological Republic: Hard Power, Soft Belief, and the Future of the West
Karp, Alexander C.
Zamiska, Nicholas W.
Hardcover
Minecraft: Roll for Adventure: The Temple of the Charged Creeper
Forbeck, Marty
Forbeck, Matt
Hardcover
The Experimentation Machine: Finding Product-Market Fit in the Age of AI
Bussgang, Jeffrey J.
Hardcover
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Kleppmann, Martin
Paperback
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Narayanan, Arvind
Kapoor, Sayash
Hardcover
Minecraft: Guide Collection 4-Book Boxed Set (Updated): Survival (Updated), Creative (Updated), Redstone (Updated), Combat
Mojang Ab
The Official Minecraft Team
Hardcover
The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: On Robustness and Fragility
Taleb, Nassim Nicholas
Paperback
Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence
Crawford, Kate
Paperback
Python Crash Course, 3rd Edition: A Hands-On, Project-Based Introduction to Programming
Matthes, Eric
Paperback
The Fourth Intelligence Revolution: The Future of Espionage and the Battle to Save America
Vinci, Anthony
Hardcover
The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip
Witt, Stephen
Hardcover
You to the Power of Two: Redefining Human Potential in the Age of Identic AI
Bradley, Joseph
Tapscott, Don
Hardcover
Digital Ethics in the Age of AI: Navigating the ethical frontier today and beyond
Mehan, Julie
Paperback
AI for Educators: Learning Strategies, Teacher Efficiencies, and a Vision for an Artificial Intelligence Future
Miller, Matt
Paperback
Artificial Intelligence All-In-One for Dummies
Massaron, Luca
Minnick, Chris
Mueller, John Paul
Paperback
Hands-On Large Language Models: Language Understanding and Generation
Alammar, Jay
Grootendorst, Maarten
Paperback
More Human: How the Power of AI Can Transform the Way You Lead
Hougaard, Rasmus
Carter, Jacqueline
Hardcover
The Coming Wave: Technology, Power, and the Twenty-First Century's Greatest Dilemma
Suleyman, Mustafa
Hardcover
The Podcast Pantheon: 101 Podcasts That Changed How We Listen--From Wtf to Serial
Malin, Sean
Hardcover
AI Made Simple. Results Made Real.: An Executive's Guide to Partnering with the Future
Perley, Kathleen
Paperback
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Narayanan, Arvind
Kapoor, Sayash
Paperback
Tubes: A Journey to the Center of the Internet with a New Introduction by the Author
Blum, Andrew
Paperback
Artificial Intelligence: A Guide for Thinking Humans (with a New Preface)
Mitchell, Melanie
Paperback
The Cybernetic Society: How Humans and Machines Will Shape the Future Together
Husain, Amir
Hardcover
Beast in the Machine: How Robotics and AI Will Transform Warfare and the Future of Human Conflict
Dougherty, George M.
Hardcover
Microsoft 365 Excel All-In-One for Dummies
Ringstrom, David H.
Alexander, Michael
Kusleika, Dick
Paperback
Laptops for Seniors in Easy Steps, 9th Edition: Covers All Laptops with the Windows 11 2024 Update
Vandome, Nick
Paperback
AP Computer Science Principles Premium, 2026: Prep Book with 6 Practice Tests + Comprehensive Review + Online Practice
Reichelson, Seth
Paperback
What Is Intelligence?: Lessons from AI about Evolution, Computing, and Minds
Aguera Y. Arcas, Blaise
Paperback
The Death of Expertise: The Campaign Against Established Knowledge and Why It Matters
Nichols, Tom
Paperback
Minecraft: Exploded Builds: Medieval Fortress: An Official Mojang Book
Mojang Ab
The Official Minecraft Team
Paperback
RHCSA Red Hat Enterprise Linux 9: Training and Exam Preparation Guide (EX200), Third Edition
Ghori, Asghar
Paperback
The Emergent Mind: How Intelligence Arises in People and Machines
Suri, Gaurav
McClelland, Jay
Hardcover
Embedded Systems with ARM Cortex-M Microcontrollers in Assembly Language and C: Fourth Edition
Zhu, Yifeng
Paperback
AI Valley: Microsoft, Google, and the Trillion-Dollar Race to Cash in on Artificial Intelligence
Rivlin, Gary
Hardcover
The Year in Tech, 2025: The Insights You Need from Harvard Business Review
Webb, Amy
Farri, Elisa
Review, Harvard Business
Paperback
Fundamentals of Data Engineering: Plan and Build Robust Data Systems
Reis, Joe
Housley, Matt
Paperback
The Devops Handbook, 2nd Edition: How to Create World-Class Agility, Reliability, & Security in Technology Organizations
Humble, Jez
Debois, Patrick
Kim, Gene
Paperback
The Magic of Code: How Digital Language Created and Connects Our World--And Shapes Our Future
Arbesman, Samuel
Hardcover
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Matz, Sandra
Hardcover
Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications
Huyen, Chip
Paperback
Building Applications with AI Agents: Designing and Implementing Multiagent Systems
Albada, Michael
Paperback
The AI Ultimatum: Preparing for a World of Intelligent Machines and Radical Transformation
Hill, Paul
Brown, Steve
Paperback
Me, My Customer, and AI: The New Rules of Entrepreneurship
Werdelin, Henrik
Thorne, Nicholas
Hardcover
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Wickham, Hadley
Grolemund, Garrett
Cetinkaya-Rundel, Mine
Paperback
Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs
Taylor, Mike
Phoenix, James
Paperback
Fundamentals of Software Architecture: A Modern Engineering Approach
Ford, Neal
Richards, Mark
Paperback
Practical Charts: The Essential Guide to Creating Clear, Compelling Charts for Reports and Presentations
Desbarats, Nicholas P.
Paperback
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
Hands-On Machine Learning with Scikit-Learn and Pytorch: Concepts, Tools, and Techniques to Build Intelligent Systems
Géron, Aurélien
Paperback
AI for the Authentic Leader: How to Communicate More Effectively Without Losing Your Humanity
Shapira, Allison
Hardcover
Building AI-Powered Products: The Essential Guide to AI and Genai Product Management
Nika, Marily
Paperback
AI for Life: 100+ Ways to Use Artificial Intelligence to Make Your Life Easier, More Productive...and More Fun!
Quillian, Celia
Paperback
Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online
Caulfield, Mike
Wineburg, Sam
Paperback
Mastering Video Content Creation: A Practical Guide to Social Media Growth with Expertly Shot and Edited Posts
Espejo, Justin
Paperback
AI for Business: The Beginner's Fast Track to ChatGPT for Productivity, Profit, and Growth (2 books in 1)
Grant, Russel
Paperback
Isc2 Cissp Certified Information Systems Security Professional Official Study Guide & Practice Tests Bundle
Stewart, James Michael
Gibson, Darril
Chapple, Mike
Paperback
The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World
Fisher, Max
Paperback
The Mechanic and the Luddite: A Ruthless Criticism of Technology and Capitalism
Sadowski, Jathan
Paperback
Software Architecture: The Hard Parts: Modern Trade-Off Analyses for Distributed Architectures
Sadalage, Pramod
Ford, Neal
Richards, Mark
Paperback
Rewiring Your Mind for AI: How to Think, Work, and Thrive in the Age of Intelligence
Wood, David a.
Paperback
AI with Intention: Principles and Action Steps for Teachers and School Leaders
Frontier, Tony
Paperback
Prompt Engineering for Llms: The Art and Science of Building Large Language Model-Based Applications
Berryman, John
Ziegler, Albert
Paperback
Rewiring Democracy: How AI Will Transform Our Politics, Government, and Citizenship
Sanders, Nathan E.
Schneier, Bruce
Hardcover
Brave New Words: How AI Will Revolutionize Education (and Why That's a Good Thing)
Khan, Salman
Hardcover
Prediction Machines, Updated and Expanded: The Simple Economics of Artificial Intelligence
Gans, Joshua
Goldfarb, Avi
Agrawal, Ajay
Hardcover
Cloud Finops: Collaborative, Real-Time Cloud Value Decision Making
Storment, J. R.
Fuller, Mike
Paperback
How To Think With AI: A Simple Guide to Boost Your Brain Power, Creativity, and Performance
McCauley, Alison
Hardcover
Algorithms to Live by: The Computer Science of Human Decisions
Griffiths, Tom
Christian, Brian
Paperback