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Data Analytics and Business Intelligence: Computational Frameworks, Practices, and Applications

Data Analytics and Business Intelligence: Computational Frameworks, Practices, and Applications

Hardcover

EconomicsApplicationsGeneral Computers

ISBN10: 1032039043
ISBN13: 9781032039046
Publisher: Crc Pr Inc
Published: Jun 15 2023
Pages: 260
Weight: 1.24
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.

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