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Driving Desired Futures: Turning Design Thinking Into Real Innovation
Paperback
AnthropologyGeneral ArchitectureGeneral Design
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ISBN13: 9783038215349
Publisher: Birkhauser
Published: Jan 20 2014
Pages: 424
Weight: 2.85
Height: 1.50 Width: 7.40 Depth: 8.90
Language: English
Design Thinking
Headed by the slogan Design Thinking, a debate
has unfolded over the last ten years about design methods, which goes
far beyond the specialist boundaries of design disciplines. Executives
and business owners today recognize the potential for economic
The extensive literature available on Design Thinking focuses on the
methodology of the design process, while the conditions necessary to
spark innovation processes in the first place, have long remained more
or less unnoticed.
Driving Desired Futures starts here and
asks how established innovations arise from a simple idea. What criteria
are mostly likely to be the basis from which the ideas of an individual
can take hold in a social system? What are conditions, under which they
can become incorporated into a diverse group of people? What topics
induce managers to choose and then to invest in a specific idea?
Questions such as these are pursued in international contributions by
renowned experts, using the first digital camera as a case study. They
identify the individual and social processes associated with the
exchange and implementation of new ideas.
- Analysis of innovation processes based on a well-known example: the first digital camera, which was developed by Kodak
- International experts from different fields analyze groundbreaking ideas and how they became established
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