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612-822-4611
Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

Hardcover

TelevisionGeneral Sociology

ISBN10: 1137463317
ISBN13: 9781137463319
Publisher: Springer Nature
Published: Jul 20 2015
Pages: 146
Weight: 0.77
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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