Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Donor Experience Design - DXD: Everything you need to succeed in Crowdfunding and Online Fundraising Campaigns

Donor Experience Design - DXD: Everything you need to succeed in Crowdfunding and Online Fundraising Campaigns

Wood, Eric
Villegas, Jessica
Gaitan, Mateo

Paperback

Business GeneralTeaching Instruction

ISBN10: 1798977303
ISBN13: 9781798977309
Publisher: Independently Published
Published: Apr 1 2019
Pages: 104
Weight: 0.45
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
Most fundraisers are worried they will miss out on opportunities for digital fundraising. Unfortunately, 60% of online campaigns do not reach their fundraising goal. They rely on purely transactional experiences that do not have an emotional connection with their online audiences and tend to overlook the messages that might encourage or inhibit their donors. Donor Experience Design (DXD) is a donor-centered approach within the framework of design thinking. The goal of this book is to help fundraisers improve their knowledge gap, take their first steps in building meaningful and effective online fundraising experiences, and acquiring the skills demanded by the 21st century.This book is a self-directed training guide built on a unique experiential and comprehensive methodology to plan and execute a risk-free pilot by applying the DXD structure to a live campaign. Through this book, readers can access to a certification in DXD by completing the requirements explained inside.

Also in

Teaching Instruction

View All