Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Doing Ethnography

Doing Ethnography

Gullion, Jessica Smartt
Harper, Susan

Hardcover

Series: Qualitative Methods How-To Guides

General EducationGeneral PsychologyGeneral Sociology

ISBN10: 1462559212
ISBN13: 9781462559213
Publisher: Guilford Publications
Published: Apr 1 2026
Pages: 182
Weight: 0.98
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout. Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question, planning and conducting fieldwork, and dealing with common pitfalls. They show how to organize and analyze data, using techniques from grounded analysis to poetic inquiry. The book addresses the politics of fieldwork, discomfort and safety issues, and who has the right to tell others' stories, and offers advice on writing up and publishing ethnographic work for different audiences. Chapters include opening vignettes, boxes on key techniques, discussion questions, exercises, and prompts for contemplative learning.

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