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612-822-4611
#DigitalMarket: The influence of the new consumer profile

#DigitalMarket: The influence of the new consumer profile

Paperback

General Computers

ISBN10: 6207318463
ISBN13: 9786207318469
Publisher: Our Knowledge Publishing
Published: Mar 27 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
The aim of this study was to understand and analyze the new forms of sociability on the Internet, through a deeper understanding of cyberculture and cyberspace, to identify the factors driving the growth not only of the digital market in Brazil and Belém, but also the ways in which companies have come to communicate with their clients. Based on the foundations of theorists and thinkers on the digital scene, research was also carried out on the advertising market in Belém, where three advertising agencies in the city were interviewed and analyzed in order to understand the current market situation and demand in the region.

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