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The Digitalization of Public Diplomacy

The Digitalization of Public Diplomacy

Hardcover

Series: Palgrave MacMillan Global Public Diplomacy

General Political ScienceGeneral SociologyInternational Relations

ISBN10: 3030044041
ISBN13: 9783030044046
Publisher: Palgrave MacMillan
Published: Jan 28 2019
Pages: 356
Weight: 1.66
Height: 1.19 Width: 5.83 Depth: 8.27
Language: English
This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as 'digitalized public diplomacy' or 'digital public diplomacy' are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term 'the digitalization of public diplomacy', this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

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International Relations