Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Reading of Net Generation in China

Digital Reading of Net Generation in China

Zhang, Han
Lu, Jiajie

Hardcover

General ReferenceGeneral Sociology

ISBN10: 1032543868
ISBN13: 9781032543864
Publisher: Routledge
Published: Aug 4 2023
Pages: 118
Weight: 0.79
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English

With the methodology of eye-tracking experiments, in-depth interviews, and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.

Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading apps, and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age.

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