Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Digital Engagement Model: How to Capture and Keep Audience Attention

The Digital Engagement Model: How to Capture and Keep Audience Attention

Yaros, Ronald

Hardcover

Series: Palgrave Practical Guides in Communication

Business GeneralGeneral ComputersGeneral Sociology

ISBN10: 3032038219
ISBN13: 9783032038210
Publisher: Palgrave MacMillan
Published: Feb 10 2026
Pages: 287
Weight: 1.15
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English

This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and content. The DEM shows why users' diverse needs and behaviors are more complex than traditional practices account for. A model combining new variables and structures can extend the value of good writing, multimedia, and interactivity to users overwhelmed by too much information. Importantly, the model communicates content for both scanners with limited time and interest, and readers who are motivated to consume more detailed information. Drawing from cognitive psychology, communication, education, human-computer interaction, and neuroscience, the book explores the cognitive processes underlying attention. It offers practical strategies to align content with users' incidental exposure and fragmented consumption. The final chapters assemble the model's variables into an innovative Smart Story Suite.

Also in

General Sociology

View All