Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Campaigns

Digital Campaigns

Gwajime, Sachia Victor
Bem, Dooshima Stephanie
Terna, Terhemen Silas

Paperback

General Sociology

ISBN10: 3659713015
ISBN13: 9783659713019
Publisher: LAP Lambert Academic Publishing
Published: Nov 6 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Digital campaigns have revolutionized political discourse in Africa, particularly during elections, by enhancing citizen engagement through social media platforms. This book examines how tools like Twitter and Facebook facilitate direct communication between voters and political figures, exemplified by movements such as #EndSARS in Nigeria. Digital media not only mobilizes voters but also empowers smaller parties lacking traditional campaign resources, as seen in the 2023 Nigerian elections. However, challenges like misinformation and internet shutdowns threaten democratic processes. The study found that digital campaigns are reshaping Africa's political landscape, fostering a more engaged electorate and redefining political participation in an evolving digital environment. The study recommended that continued research is essential to understand their implications for democracy and governance across the continent.

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