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A Different View of the NBA (Large Print Edition)
Hardcover
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ISBN13: 9781970277746
Publisher: Omega IP Holding, Inc
Pages: 86
Weight: 0.73
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
The NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. A Different View of the NBA: The Globalization Process takes you inside the strategy, the technology, and the legendary talent that made it possible.
Across nine detailed chapters, discover how the NBA:
- Leveraged the 1990s boom to reach international markets.
- Utilized cutting-edge technology to connect with fans across every time zone.
- Managed the rise of international superstars who redefined the sport.
- Navigated the complex controversies of global business.
From the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.
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