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Developing Compelling Business Models for Long-haul Airline Operation
Hardcover
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ISBN10: 3347207629
ISBN13: 9783347207622
Publisher: Tredition Gmbh
Published: Dec 4 2020
Pages: 352
Weight: 1.51
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9783347207622
Publisher: Tredition Gmbh
Published: Dec 4 2020
Pages: 352
Weight: 1.51
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
The book offers insights through a general introduction to the specific characteristics of the airline industry. A literature review, the analysis of different trends and existing busines models lead to the development of a blueprint. Further, in exploratory research (stakeholder approach) of the blueprint the model is further reengineered to a solid busines model for long-haul airline model. The reader benefits not only from insights into the existing airlines industry, but also learns alternatively how to develop new business models. The final model is backed by many operational and financial data (business plan).
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