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Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method

Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method

Hardcover

Series: Internationalizing Media Studies

General Sociology

ISBN10: 1032590386
ISBN13: 9781032590387
Publisher: Routledge
Published: Dec 16 2025
Pages: 334
Weight: 1.48
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English

This edited collection offers an unprecedented focus on decolonizing audience and user studies in the Global South, challenging essentialist discourses of media imperialism and technological determinism. This essential resource serves as a practical guide for decolonial approaches in media and communication studies.

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General Sociology