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Conducting Social Marketing Research: A Practical Guide
Hardcover
ISBN13: 9781032936116
Publisher: Routledge
Published: Aug 30 2025
Pages: 134
Weight: 0.71
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.
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