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Communication and agribusiness
Paperback
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ISBN10: 6209170269
ISBN13: 9786209170263
Publisher: Our Knowledge Publishing
Published: Oct 23 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9786209170263
Publisher: Our Knowledge Publishing
Published: Oct 23 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
This book reports on the positive results achieved by Canchim Barro Branco with the implementation of an Integrated Business Communication Plan (PICE). The history of the breeding farm specialising in genetics for the Brazilian Canchim beef cattle breed, located in Mercês, Zona da Mata Mineira, proves the strategic potential of organisational communication in agribusiness management and serves as an incentive for other small and medium-sized rural producers to invest in this tool.
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