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Communication Interne Et Management
Paperback
Series: Omn.Univ.Europ.
Literary CriticismGeneral Sociology
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ISBN10: 6131595372
ISBN13: 9786131595370
Publisher: Ed Universitaires Europeennes
Published: Feb 28 2018
Pages: 144
Weight: 0.49
Height: 0.34 Width: 5.98 Depth: 9.02
Language: French
ISBN13: 9786131595370
Publisher: Ed Universitaires Europeennes
Published: Feb 28 2018
Pages: 144
Weight: 0.49
Height: 0.34 Width: 5.98 Depth: 9.02
Language: French
Les organisations évoluent dans un contexte changeant. Elles sont confrontées à de multiples défis. Comment communiquer une vision ? Comment bâtir une culture d'entreprise autour de valeurs fortes et partagées ? Comment s'y prendre pour décupler la motivation de ses collaborateurs et obtenir leur adhésion à un processus de changement ? Comment concilier émotivité et rationalité dans une perspective de management stratégique ? Ce sont là autant de questions que Communication interne et Management: Comment optimiser la performance de votre organisation ? passe au peigne fin. Cette oeuvre constitue une référence autant pour les étudiants en communication, management, marketing... que pour les enseignants, les chercheurs, les cadres et dirigeants d'entreprises... Dans un style accessible et pragmatique, l'auteur explore les enjeux de la communication interne et du management dans la dynamique organisationnelle. C'est un ouvrage majeur qui favorise à la fois l'apprentissage des notions et leur intégration dans une réflexion globale orientée vers l'action efficace et la performance.
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