Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Commercial Advertising (RLE Advertising)

Commercial Advertising (RLE Advertising)

Russell, Thomas

Paperback

Series: Routledge Library Editions: Advertising

General ReferenceGeneral SociologyGeneral World History

ISBN10: 1138971154
ISBN13: 9781138971158
Publisher: Routledge
Published: Nov 26 2015
Pages: 312
Weight: 0.97
Height: 0.66 Width: 6.14 Depth: 9.21
Language: English

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.

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