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Collaborative Ethnography in Business Environments
Paperback
ManagementMarketingAnthropology
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ISBN10: 1138691542
ISBN13: 9781138691544
Publisher: Routledge
Published: Oct 18 2016
Pages: 138
Weight: 0.50
Height: 0.41 Width: 6.01 Depth: 9.21
Language: English
ISBN13: 9781138691544
Publisher: Routledge
Published: Oct 18 2016
Pages: 138
Weight: 0.50
Height: 0.41 Width: 6.01 Depth: 9.21
Language: English
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.
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