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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Click Fraud - Analyse und Methode zur Identifzierung

Click Fraud - Analyse und Methode zur Identifzierung

Paperback

NetworkingComputer Security

ISBN10: 3656141185
ISBN13: 9783656141181
Publisher: Grin Verlag
Published: Mar 6 2012
Pages: 122
Weight: 0.37
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

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