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City Branding and Promotion: The Strategic Approach
Hardcover
Series: Routledge Contemporary Perspectives on Urban Growth, Innovat
Business GeneralGeneral ArchitectureGeneral Political Science
ISBN13: 9781138488106
Publisher: Routledge
Published: May 2 2019
Pages: 186
Weight: 1.00
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
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