Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Charging Ahead

Charging Ahead

Sherman, Joe

Hardcover

Business BiographiesAutomobilesEnvironmental Studies

ISBN10: 0195094794
ISBN13: 9780195094794
Publisher: Oxford University Press
Published: Oct 29 1998
Pages: 240
Weight: 1.26
Height: 0.82 Width: 6.34 Depth: 9.34
Language: English
Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.

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