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ISBN10: 9879393651
ISBN13: 9789879393659
Publisher: Infinito
Published: Jan 1 2010
Pages: 68
Weight: 0.18
Height: 0.14 Width: 5.12 Depth: 8.46
Language: Spanish
ISBN13: 9789879393659
Publisher: Infinito
Published: Jan 1 2010
Pages: 68
Weight: 0.18
Height: 0.14 Width: 5.12 Depth: 8.46
Language: Spanish
Con esta nueva colección Ediciones Infinito se propone llegar a los estudiantes y profesionales con temas de gran actualidad de forma práctica y accesible. Libros cortos y puntuales donde se desarrollen temas especÃficos. Las denotaciones de los sÃmbolos y los logotipos son la dimensión que más suele preocupar a comitentes, diseñadores y docentes. Un concepto erróneo del signo identificador y de sus funciones considera el plano semántico como el universalmente prioritario; error que suele generar serios defectos en su diseño. En ese texto, el autor relocaliza los aspectos semánticos de la identificación, aproximándolos a sus modos de manifestarse en la comunicación real. Con su particular manera de ver el diseño Norberto Chaves nos brinda una visión práctica y moderna de las Marcas en el mundo actual.
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