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612-822-4611
Cultural Legacy of Disney: A Century of Magic

Cultural Legacy of Disney: A Century of Magic

Hardcover

Series: Studies in Disney and Culture

Technology & EngineeringGeneral Sociology

ISBN10: 1666949167
ISBN13: 9781666949162
Publisher: Lexington Books
Published: Jul 31 2024
Pages: 244
Weight: 1.17
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney's Representations, and Relating to Disney. 'Disney as a Company' identifies the corporate and management cultural changes over Disney's 100-year history, with contributors examining Disney's transnational media influence, changes in management strategy, and Disney's recent transmedia venture: Disney+. 'Disney's Representations' features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. 'Relating to Disney' embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company's past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.

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General Sociology