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Cultural Critique and the Global Corporation
Paperback
Series: Tracking Globalization
ISBN13: 9780253221629
Publisher: Indiana University Press
Published: Mar 30 2010
Pages: 248
Weight: 0.85
Height: 0.70 Width: 5.90 Depth: 9.10
Language: English
This book examines the stories that corporations tell about themselves--and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and responsibility are intertwined with the changes in local economy, politics, and culture wrought by globalization and neoliberalism. The contributors to this volume describe the effects of specific corporate practices on individuals and communities and how activists and academics are responding to labor and environmental abuses.
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