Sign-In
Cart
A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics
Hardcover
Please select the version of book you would like to purchase.
ISBN10: 9811586160
ISBN13: 9789811586163
Publisher: Springer
Published: Oct 21 2020
Pages: 157
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
ISBN13: 9789811586163
Publisher: Springer
Published: Oct 21 2020
Pages: 157
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might beframed.
The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
1 different editions
Also available
A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics
Yang, Wenhui
Paperback
$109.99
Also in
Linguistics
The Well-Spoken Thesaurus: The Most Powerful Ways to Say Everyday Words and Phrases
Heehler, Tom
Paperback
$18.99
How to Kill a Language: Power, Resistance, and the Race to Save Our Words
Galer, Sophia Smith
Hardcover
$28.80
My First Book of Patterns Pencil Control: Patterns Practice Book for Kids (Pattern Writing)
Wonder House Books
Paperback
$5.69
Korean Stories for Language Learners: Traditional Folktales in Korean and English (Free Online Audio)
You, Eunsun
Damron, Julie
Paperback
$17.09
The Professor and the Madman: A Tale of Murder, Insanity, and the Making of the Oxford English Dictionary
Winchester, Simon
Paperback
$18.04
The Perfect English Grammar Workbook: Simple Rules and Quizzes to Master Today's English
McLendon, Lisa
Paperback
$16.14
Learning Japanese Hiragana and Katakana: A Workbook for Self-Study
Takagaki, Tetsuo
Henshall, Kenneth G.
Paperback
$13.25
Remembering the Kanji 1: A Complete Course on How Not to Forget the Meaning and Writing of Japanese Characters
Heisig, James W.
Paperback
$47.60
Print and Cursive Handwriting Workbook: 35 Lessons to Improve Your Penmanship
Sanders, Sally
Paperback
$13.29
English Vocabulary in Use Elementary Book with Answers: Vocabulary Reference and Practice
O'Dell, Felicity
McCarthy, Michael
Paperback
$33.25
Japanese Folktales for Language Learners: Bilingual Legends and Fables in Japanese and English (Free Online Audio Recording)
Sato, Eriko
Sato, Anna
Paperback
$18.99
Japanese Stories for Language Learners: Bilingual Stories in Japanese and English (Online Audio Included)
Sato, Eriko
McNulty, Anne
Paperback
$17.09
Arabic Writing Workbook: Alphabet, Words, Sentences⎜Learn to write Arabic with this large and colorful handwriting workbook. For adults and kids
de Kerdoret, Soulayman
Paperback
$12.99
Vietnamese for Beginners: Learning Conversational Vietnamese (Free Online Audio)
Tran, Tri C.
Paperback
$18.99
Quack This Way: David Foster Wallace & Bryan A. Garner Talk Language and Writing
Garner, Bryan
Wallace, David Foster
Paperback
$18.00
Conversational Japanese: A Practical Communication Guide for Visitors to Japan
Kaneko, Anne
Paperback
$15.19
Historically Black Phrases: From I Ain't One of Your Lil' Friends to Who All Gon' Be There?
Hill, Jarrett
Anderson, Tre'vell
Hardcover
$26.59
Reading and Writing Korean: A Workbook for Self-Study: A Beginner's Guide to the Hangeul Writing System (Free Online Audio and Printable Flash Cards)
Driggs, Derek
Kiaer, Jieun
Paperback
$14.24
Reading & Writing Thai: A Workbook for Self-Study: A Beginner's Guide to the Thai Alphabet and Pronunciation (Free Online Audio and Printable Flash Ca
Rattanakhemakorn, Jintana
Paperback
$14.24
Korean Folktales for Language Learners: Traditional Stories in English and Korean (Free Online Audio)
Cho, Sukyeon
Killick, Andrew
Kim, Yeon-Jeong
Paperback
$18.04
Words to Love a Planet: An Illustrated Lexicon of Landscape, People, and Possibility
Sanders, Ella Frances
Hardcover
$22.49
English Idioms in Use Advanced Book with Answers: Vocabulary Reference and Practice
O'Dell, Felicity
McCarthy, Michael
Paperback
$33.25
Word Smart, 6th Edition: 1400+ Words That Belong in Every Savvy Student's Vocabulary
The Princeton Review
Paperback
From $11.99
Arabic Folktales for Language Learners: Traditional Stories in Arabic and English (Free Bilingual Online Audio)
Risha, Sarah
Paperback
$18.99
Chinese Stories for Language Learners: A Treasury of Proverbs and Folktales in Bilingual Chinese and English (Online Audio Recordings Included)
Wang, Peng
Ling, Vivian
Paperback
$18.99
Language and Life on Ocracoke: The Living History of the Brogue
Wolfram, Walt
Gaskill, Candy
Reaser, Jeffrey
Paperback
$23.75
A Gateway to Sindarin: A Grammar of an Elvish Language from J.R.R. Tolkien's Lord of the Rings
Salo, David
Paperback
$33.25
The Navajo Language: The Elements Of Navajo Grammar With A Dictionary In Two Parts Containing Basic Vocabularies Of Navajo And English
Young, Robert W.
Morgan, William
Hardcover
$49.94
Arabic Stories for Language Learners: Traditional Middle Eastern Tales in Arabic and English (Online Included) [With CD (Audio)]
Brosh, Hezi
Mansur, Lutfi
Paperback
$18.95
Lost in Translation: An Illustrated Compendium of Untranslatable Words from Around the World
Sanders, Ella Frances
Hardcover
$15.19
365 Days to Improve Your English: A Daily Vocabulary Builder to Become More Well-Spoken - Unlock 1,000+ Words to Boost Your Vocabulary and Communicati
Mode, Airplane
Lee, Dae
Paperback
$29.99
Mastering Logical Fallacies: The Definitive Guide to Flawless Rhetoric and Bulletproof Logic
Withey, Michael
Paperback
$16.14
Writing Japanese Hiragana: An Introductory Japanese Language Workbook: Learn and Practice the Japanese Alphabet
Gleeson, Jim
Paperback
$10.40
Through the Language Glass: Why the World Looks Different in Other Languages
Deutscher, Guy
Paperback
$19.95
Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences
Florey, Kitty Burns
Paperback
From $11.99
Chinese Folktales for Language Learners: Famous Folk Stories in Chinese and English (Free Online Audio Recordings)
Wang, Peng
Ling, Vivian
Paperback
$18.04
The Code Book: The Science of Secrecy from Ancient Egypt to Quantum Cryptography
Singh, Simon
Paperback
From $11.99
English Short Stories for Beginners: Learn English With Stories From an American Life
Guru, Language
Paperback
$8.54
Japanese Kanji for Beginners: (Jlpt Levels N5 & N4) First Steps to Learn the Basic Japanese Characters [Includes Online Audio & Printable Flash Cards]
Stout, Timothy G.
Hakone, Kaori
Paperback
$16.10
A Navajo Alphabet Book For Kids: Diné Bizaad: Language Learning Educational Present For Toddlers, Babies & Children Age 1 - 3:
Press, Bilingual Kiddos
Paperback
$11.99
English Vocabulary in Use Elementary Book with Answers and Enhanced eBook: Vocabulary Reference and Practice
McCarthy, Michael
O'Dell, Felicity
Paperback
$33.25
English Short Stories for Intermediate Learners: Learn English and Build Your Vocabulary the Fun and Easy Way
Guru, Language
Paperback
$8.54
The Horse, the Wheel, and Language: How Bronze-Age Riders from the Eurasian Steppes Shaped the Modern World
Anthony, David W.
Paperback
From $22.99
The Indo-Europeans Rediscovered: How a Scientific Revolution Is Rewriting Their Story
Mallory, J. P.
Hardcover
$37.95
Ancient Greek Thematic Dictionary. Volume I: General Concepts, Dimensions, and Senses
Rico, Christophe
Hardcover
$93.75
'O Faia Fa'atumua O Samoa Mai Tala O Le Vavau
Simanu, 'Aumua Mata'itusi
Papalii, Aumua Mataitusi Sima
Paperback
$36.25
Reading & Writing Farsi (Persian): A Workbook for Self-Study: A Beginner's Guide to the Farsi Script and Language (Free Online Audio & Printable Flash
Ahooie, Amir Hossein
Vil, Pegah
Paperback
$16.14
An Apple a Day: Learn 25 Idioms and Sayings in English, Spanish, French, and Italian
Tartaglia, Michela
Hardcover
$18.95
Japanese Kanji Made Easy: An Easy Step-By-Step Workbook to Learn the Basic Japanese Kanji (JLPT N5)
Lingo Mastery
Paperback
$11.31
I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World
Geary, James
Paperback
From $10.99
Learn Japanese with Manga Volume Two: A Self-Study Language Guide (Free Online Audio)
Bernabe, Marc
Paperback
$18.99
How to Choose a Translation for All Its Worth: A Guide to Understanding and Using Bible Versions
Strauss, Mark L.
Fee, Gordon D.
Paperback
$18.74
Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks
Houston, Keith
Paperback
$18.00
Basics of Akkadian: A Grammar, Workbook, and Glossary
Hugenberger, Gordon P.
Erickson, Nancy L.
Paperback
$74.99
The Art of Language Invention: From Horse-Lords to Dark Elves to Sand Worms, the Words Behind World-Building
Peterson, David J.
Paperback
From $12.99
Aprender inglés para adultos principiantes: 3 libros en 1: ¡Habla inglés en 30 días!
Towin, Explore
Paperback
$29.96
Learn Korean - The Language Workbook for Beginners: An Easy, Step-by-Step Study Book and Writing Practice Guide for Learning How to Read, Write, and T
Lee, Jennie
Polyscholar
Paperback
$25.61
The Unfolding of Language: An Evolutionary Tour of Mankind's Greatest Invention
Deutscher, Guy
Paperback
$21.84
The Lexicon: A Cornucopia of Wonderful Words for the Inquisitive Word Lover
Buckley, William F., Jr.
Buckley, William F., Jr.
Paperback
$14.99
Elementary Korean Workbook: A Complete Language Activity Book for Beginners (Free Online Audi)
Lee, Insun
Paperback
$18.95
Enhancing Instruction for Multilingual Learners: Coaching Practices to Empower Students
Polk, Paula
Paperback
$35.10
Arabic for Beginners: A Guide to Modern Standard Arabic (Free Online Audio and Printable Flash Cards)
Risha, Sarah
Paperback
$18.04
Trace Letters and Numbers Workbook: Learn How to Write Alphabet Upper and Lower Case and Numbers
Noosita, Nina
Paperback
$11.99
The Slangman Guide to STREET SPEAK 1: The Complete Course in American Slang & Idioms
Burke, David
Paperback
$27.54
Easy Thai: A Complete Language Course and Pocket Dictionary in One! (Free Companion Online Audio)
Rattanakhemakorn, Jintana
Paperback
$14.24
Chinese for Beginners: Learning Conversational Chinese (Fully Romanized and Free Online Audio)
Liang, Xiyuan
Ren, Yi
Paperback
$18.04
Japanese Kanji Fast Finder: Find the Character You Need in a Single Step!
Matthews, Laurence
Paperback
$18.04
Tuttle Practical Cambodian Dictionary: English-Cambodian Cambodian-English
Smyth, David
Kien, Tran
Paperback
$16.10
Basic Tagalog: Learn to Speak Modern Filipino/ Tagalog - The National Language of the Philippines: Revised Third Edition (with Online Audio)
Hernandez, Yolanda Canseco
Aspillera, Paraluman S.
Paperback
$18.04
English Short Stories for Beginners and Intermediate Learners: Learn English and Build Your Vocabulary
Guru, Language
Paperback
$8.54
Learning Korean: A Language Guide for Beginners: Learn to Speak, Read and Write Korean Quickly! (Free Online Audio & Flash Cards)
Damron, Julie
Baik, Juno
Paperback
$15.19
Vietnamese Stories for Language Learners: Traditional Folktales in Vietnamese and English (Free Online Audio)
Tran, Tri C.
Le, Tram
Paperback
$17.09
The Complete Guide to Japanese Kanji: (Jlpt All Levels) Remembering and Understanding the 2,136 Standard Characters
Henshall, Kenneth G.
Seely, Christopher
Paperback
$28.45
Tuttle Pocket Chinese Dictionary: English-Chinese Chinese-English (Fully Romanized)
Dong, Li
Paperback
From $5.99
Calling Bullshit: The Art of Skepticism in a Data-Driven World
Bergstrom, Carl T.
West, Jevin D.
Paperback
$19.00
Japan Now! a Japanese Language Reader: Bilingual Stories and Essays about Contemporary Japan (with Free Online Audio Recordings)
Sato, Anna
Sato, Eriko
Paperback
$18.04