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Creativity and Advertising: Affect, Events and Process
Paperback
Art Criticism & TheoryAccountingGeneral Sociology
ISBN13: 9780415519557
Publisher: Routledge
Published: Apr 3 2013
Pages: 192
Weight: 0.65
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
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