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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Contextual Brand Valuation: From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual

Contextual Brand Valuation: From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual

Riemann, Eva

Paperback

General Law

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ISBN10: 383297637X
ISBN13: 9783832976378
Publisher: Nomos Verlagsgesellschaft
Published: Sep 25 2012
Pages: 304
Weight: 1.05
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making a contribution to facilitate better handling of this complexity. It therefore firstly illuminates basic aspects of value which apply to all IP, before specifics of trade marks and brands are dealt with. The introduction of a new approach to IP valuation as well as an overview of legal dimensions of brand value constitute further key aspects of the work.

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