Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Contested Kingdom: Fan Attachment and Corporate Control at Disneyland (Hardback)

Contested Kingdom: Fan Attachment and Corporate Control at Disneyland (Hardback)

McCarthy, William

Hardcover

Travel GeneralGeneral Sociology

ISBN10: 149685473X
ISBN13: 9781496854735
Publisher: University Press of Mississippi
Published: Nov 4 2024
Pages: 236
Weight: 1.14
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
In Contested Kingdom: Fan Attachment and Corporate Control at Disneyland, William McCarthy presents a groundbreaking study centered on the history of Disneyland and Disney theme park enthusiasts. Focusing on two unexplored yet interconnected phenomena--the dynamic relationship between the Disney corporation and Southern Californian fans in both online and physical park settings over a span of more than three decades--this volume sheds new light on the meaning and purpose of Disneyland.

Through a comprehensive analysis of the interwoven dimensions of individuals, place, and cognitive, affective, and behavioral processes, McCarthy explores the fervent sense of place attachment experienced by the approximately one million annual passholders who visit the park. McCarthy's analysis extends beyond the physical world of Disneyland by delving into the evolution of Disney fandom, discourse, commerce, and social formations in online social platforms like Usenet, web discussion boards, and social media. By employing a mixed-methods approach incorporating interviews, participant observation, surveys, and data analysis, this study establishes a novel analytical framework for comprehending the interrelationships between the Disney corporation, its fan communities, and online social platforms. As the first in-depth longitudinal analysis of the ongoing struggle on successive social platforms between fan users and a corporate entity, Contested Kingdom will also provide valuable insights for scholars and future investigations.

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